Cubicon uses puzzle games people enjoy but AI bots hate and fail to solve. In less than a minute, it helps validate human survey participants and protect data accuracy from bot pollution.
Research Libs gives marketers a traditional survey plus a cost-free story-based version that turns survey participants into storytellers. Storyline output adds stories to the facts, supports a twenty-fold increase in message recall, and speeds content creation.

TRIAD brings earlier recognition of market changes to help marketers stay ahead of competitors and expand their competitive playbook. Three corners and an interactive triangle question reveal directional change and the emotional drivers behind it.
Real-Time Peer Comparisons. Relevant Insight for Every participant.
BuyFacts is a hybrid research and professional services company that combines proprietary time-saving tools and methods with directional pattern recognition, human-validated research, and story-based evergreen assets to help B2B marketers cut through market noise, gain time, and make better competitive decisions.
We built BuyFacts around a simple reality.
Marketers are being asked to do more with fewer resources while competing in markets crowded with more data, more content, more messages, and more noise.
The problem is no longer accessing information.
The problem is recognizing what matters early enough to do something useful with it.
That is where BuyFacts comes in.
We help marketers discover what is changing, identify directional patterns while they are still forming, understand the context behind those patterns, and turn that insight into marketing assets that can be used long after the research itself is complete.
Earlier Recognition creates time.
Our methods are designed to reduce the effort required for directional insight, story-based content development, and research-driven marketing assets by at least 50 percent. That time savings matter because resource-constrained marketing organizations rarely need more work. They need better ways to get more value from the work they already do.
BuyFacts combines several proprietary approaches developed from decades of B2B marketing, research, market analysis, and technology experience.
Something marketers can use repeatedly across thought leadership, social media, positioning, demand generation, peer comparison, sales support, and market education.
Our clients bring their own experience, market knowledge, and organizational context.
BuyFacts adds expertise in directional pattern recognition, research design, interpretation, and activation.
Together, those capabilities help organizations see what may be developing before it becomes obvious.
We also believe innovation should not require organizations to destroy what already works.
BuyFacts is designed around rapid evolution, not wholesale replacement.
We strengthen proven methods, add new capabilities where they create practical value, and help marketers move forward without asking them to take an unnecessary leap into untested ways of working.
That matters because innovation should create confidence, not disruption for disruption's sake.
BuyFacts began in 2020 and grew from more than four decades of experience across B2B marketing, primary research, survey development and hosting, market analysis, content development, technology markets, and emerging AI applications.
But experience alone is not the point.
What matters is what that experience enables us to help clients do:
recognize earlier, gain time, create more choices, and make better competitive decisions.
That is why BuyFacts exists.
Explore our innovative approach to research intelligence and discovery through CDN-streamed demonstrations.
Discover how our dynamic spatial models and real-time telemetry detect emerging market patterns long before traditional linear surveys.
See how narrative structures and human-centered design dramatically increase participant engagement while reducing total research cycle times.
Have questions about the BuyFacts® framework, Cubicon™, or TRIAD™ tools? Let us help you map your B2B research challenges to high-impact analytical systems.
Four Decades of Marketing and Primary Research Experience.

Guduspa translates raw data patterns into predictive models. He designs quantitative Super Intelligence (SI) scoring mechanisms to visualize B2B buyer intent.

A Practical Innovator and Serial Maverick with more than a Dozen Successful Innovations

Bernie pioneers many survey participant data quality safeguards to manage survey hosting for More Than One Hundred Marketing Teams