Out of any primary market research project comes ideas to extend or amplify the effort to learn more from the voice of prospects, buyers, and customers.

Discussions about research findings and vignettes help document future efforts and justify timing, scope, and depth.

Our memories tend to have short horizons, so BuyFacts creates opportunity statements to consider anytime, at the right time, against consistent or changing research goals or new stakeholder needs that better benefit sponsor business objectives.