Questions must be simple and direct and be created to clarify in black and white, reducing the uncertainty of gray areas. Questions strive to offer actionable answers that trigger discussion, frame debate, and increase priority through comfort in the topic and confidence in a shared perspective.

Question areas are often dynamic or focus on motivation, risk, control, reward, competitiveness, time-to-market differentiation, value creation, customization, or ways to reduce decision doubt. The rule requires consistently using past, present, or future tense to promote a useful connection between bases and points or steps.