Know your respondent!

Every organization is different in how many completed surveys and what marketing personas matter to gain confidence that the results are legitimate. Our confidence interval tool sets realistic, attainable quotas based on decision types and how you want to use research findings.

Watch our confidence model identify personas opportunities and help you to target and set quotas that are specific and aligned with your segmentation. You gain efficiency with less audience overlap and effectiveness from comparative research nuggets leveraged into measurable revenue, retention, and reputation impact.