Responses are tabulated question by question for insight flags of special interest and as a final check for questionable responses.

Data quality concerns are constant during our diligent yet rapid analysis as we prepare and combine questions for greater insight.

BuyFacts recognizes that respondents sometimes make comprehension mistakes. We assess questionable responses for logic, answer value entry errors, or failure to adequately understand question intent, resulting in answers that fail common-sense criteria that vary from survey to survey.

Using psychographic analysis methods, we neutralize specific respondents in certain cases where the remainder of an answer set shows consistent attention, logic versus related questions, and consistent comparative response patterns.

Our focus on data quality is imperative and constant as we build your confidence in the results.