Each primary market research project delivers three crosstabs, often based on demographic segmentation. We require a minimum quota of 30 responses for useful crosstabs that avoid the false positives or negatives that result from smaller response counts.

Sometimes additional crosstabs can determine better ways to combine features, benefits, or metrics that increase audience motivation. Our analytics can uncover unforeseen opportunities by reviewing decision-making, use, or loyalty questions.

We can generate custom crosstabs that extend beyond those set forth by you before the survey launch with a change order request and setup fee for up to four weeks beyond the delivery of findings.

Suppose you need additional responses to enable added crosstabs. In that case, we bundle a cost-effective re-start, added sample and analysis/analytics fee calculated and payable at the point of a written request.