Today, Business-to-business (B2B) marketing faces an overwhelming challenge: breaking through the din of white noise to create a distinctive hum and brand footprint. Success requires tool-centric, measurable benefits that bring clarity to complex research projects. BuyFacts redefines the research process with a series of point-of-need self-prescribed tools and survey planning, design, fielding, analysis, and analytics that are disruptive in your favor. 

With a deep understanding of the complexity behind today’s buying teams, BuyFacts equips marketers with innovative tools to align messaging, measure value, and accelerate decision-making. Led by a founder who conducted the first industry analyst online survey at Dataquest in 1991, then pioneered the Value Calculator in 2001 at METAGroup, and invented the Digital Content Assessment at the marketing measurement startup Buyline Research in 2006, BuyFacts leverages proven expertise to elevate marketing effectiveness. 

B2B buying team complexity puts certain unique needs on the shoulders of marketing and sales. With BuyFacts, keep up and ahead at the speed of business and stand out in a crowded B2B space. Empowered marketing teams go to market with greater control, insight, and differentiation, creating buzz, affinity, and business outcomes to win more pitches.