Sample Makes the Difference!

You often have set sample sources and like to stick with them under the adage “if it ain’t broke”… The issue we address for sample selection is the accuracy of the stated incidence rate.

To present a rate estimate, our exclusive United States B2B incident rate estimator matches your defined sample mix requirements in the industry, department, company size, or other demographic attributes.

Use it to help you validate sample cost and identify situations where your chosen provider has gaps in their panel membership or list access.