Affinity is a measure of positive sentiment between buyers and sellers, reflecting emotional alignment and brand connection. It captures the depth of relationships through perception (e.g., alignment, reliance) and experience (e.g., loyalty, engagement) using weighted metrics. By tracking affinity, businesses gain actionable insights into how marketing efforts impact revenue, retention, and reputation.

A specialized sentiment question, featuring an equilateral triangle and interactive disc, gauges affinity with precision, allowing marketers to assess subtle shifts in buyer sentiment over time. Affinity benchmarks identify competitive gaps and refine strategies to enhance marketing value areas, from demand generation to thought leadership.

Unlike traditional metrics, affinity focuses directly on marketing’s role in shaping sentiment, improving program outcomes, and creating momentum for growth, making it a transformative tool for modern marketing strategies.